7 ways your business could be using Social Media 
1.Public Relations
Social media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.

2.Customer Support
Where traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.

3.Market Research
Having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research. 

4.New Product Development
Some companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.

5.Hiring & Recruitment
Social media is a good and very cost effective source to recruit the right talent for your business.  Find referrals, references and recommendations.

6.Promotions
Some of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.

7.Sales
This newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.